Repost from August 27, 2017
Today there are approximately 1.3 billion websites (link is external) — or one website for every seven people in the world! That’s a lot of competition. If you want to get traffic to your website, you’re going to have to take the right steps.
Take a look at the following 10 things savvy online marketers do to get traffic.
1. Improve Website Speed
Sites that load painfully slow will cause visitors to bounce away. Slow-loading sites can be penalized by search engines, too.
Tip: Use one of the free testing tools to test your site’s speed. Google offers one, but there are others including Webpage Test (link is external) and Pingdom (link is external). Use test data and insights to identify improvements, and then talk with your website developer.
2. Attach a Blog to Your Website
Having a blog gives you a place to add content to your website — content that attracts traffic. According to Twitter, businesses with blogs tend to get 3 to 4 times the traffic as those without. Also by adding a professional blog, not only does it help make you the authority in your niche, but a well-optimized article will rank high on google searches and will bring your prospective customers to your website.
Tip: Keep blog content relevant — and informative — but not a sales pitch. Ask yourself, is this topic relevant to why a customer might choose to do business with a company like mine?
3. Use Proper Keywords
Keywords are search phrases that visitors use to find web pages when hunting in search engines. Here’s a Keyword Tool (link is external) you can use to include relevant keywords in your pages and blog posts. Used in a natural way, and over time you’ll be more likely to attract traffic from search engines.
Tip: Choose keywords as specific as possible to your type of business, product, service or industry. That way you’ll attract visitors that are really interested in what you have to offer.
4. Share all Your Content on Social Media
Share all of your blog content, whitepapers, videos, and more on social media. Social media is no time to be overly modest.
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Tip: Don’t go overboard. For example, don’t share the same blog post ten times a day on Twitter — that’s spamming not sharing. And don’t forget to be a good social media citizen by commenting on and liking others’ updates and sharing their content.
5. Seek Guest Blogging Opportunities
Write original engaging and informative content. And if you’re interested in building authority, growing your market reach, and getting more qualified leads, then approach sites in your industry and request to publish it. This exposes your business to a new audience.
Tip: Approach guest blog posts as an opportunity to provide information to readers, not as a free ad. You’ll have more credibility.
6. Publish an Email Newsletter
Regular newsletters can be a great way to drive traffic. Include blog post snippets in your newsletter along with links back to the full content on your site.
Step 1: Create a Newsletter
This is easily done using a service like TrafficWave. You can create your newsletter format to be as simple as regular text formatting or really make things “pop” with your own custom graphics, logo, and even video streams.
Our Youtube channel gives you some great tips on creating your newsletter to be as simple or as fancy as you like.
You can even get started today with a Free 30 Day Trial.
Step 2: Build Your Subscriber List
Once you have a newsletter, you will need to start getting subscribers to your newsletter. Your subscribers will be people who express interest in what you have to offer. They will subscribe by filling out a form on your website or capture page.
Start by recommending people you know. Let them know they can learn more about what you do by filling out the form. Drive traffic to your site by advertising, posting on social media, and asking for referrals.
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Step 3: Create Income With Your Newsletter
While your ultimate goal is to create income with your newsletter, make sure your newsletter content adds real value to your readers. Share tips about how you have helped others achieve their goals or solve problems. Show them how what you do has helped others and let them know you can do the same for them.
Following our “Keeping TABS” system, you can begin to reliably get new subscribers, build rapport and sell more.
Around the world, this same strategy has been used by yoga studios, crypto enthusiasts, photographers, network marketers, manufacturers, musicians, and more.
For regular real-world examples and tips, be sure to join our Facebook group: TrafficWave Talk
If you’ve got questions about how we can help you create income with your newsletter, feel free to ask in the comments below.
Tip: Put a “subscribe” box on just about every page of your website. Also, when your newsletter comes out each month, alert your social media followers to encourage them to subscribe.
7. Participate in Social Groups
Become an active member of groups on sites like LinkedIn and Facebook. Regularly comment or answer questions.
Tip: Know the rules before you post links back to your site or blog. Some groups do not allow links.
8. Use a Call-To-Action on Posts
A call-to-action can be used at the end of blog posts to encourage people to click on other content on your site. The more relevant content a visitor sees, the more likely he or she will visit again.
Tip: A blog post is a great way to promote longer-form content such as e-books and whitepapers.
9. Make Optimum Use of Headlines
Half the battle today in getting visitors is the headline. You have to grab a reader’s attention to get the click-through.
Tip: Don’t let the headline of your content be an afterthought. Titles of blog posts, videos and social updates, and content ideas are so important that I actually found a tool that allows you to create 700 for FREE.
10. Pump up Your Local Listings
If you operate a business with a brick-and-mortar location, then being listed in local directories is crucial. Bing Places for Business, Google My Business, Apple Maps, yellow pages sites, and Facebook Places / local are just some of the places to make sure your business appears.
Tip: Check to see if you’re listed using free checkers at places like Advice Local, and Comet Reputation.
Finally, remember that getting web traffic is a marathon, not a sprint. Be in it for the long haul!
Your Friend in Love & Life,
Nichole